Even though it may seem like there is no end to the amount of PPC services available, many businesses still shy away from spending money on them. The truth is, while there are plenty of great ways to promote your business and get more customers, not all businesses can afford expensive advertising campaigns or expensive web design. That’s where outsourcing comes in.
Rather than hiring an expensive PPC provider like Google Ads or Facebook Ads, you can instead hire the best PPC service that will do it for you. An online marketing company will take care of content creation, handling your keywords, targeting your ads, and removing duplicate impressions so you only see the best ads for your keywords. If you’re ready to give online marketing services a try but don’t know if they’re right for your business, check out these signs that could mean yes — and maybe even your current PPC provider is a bad fit:
Paid search is an expensive way to advertise your business. If you’re just getting started with online advertising, you may want to stick with organic SEO and SEO-heavy content marketing instead. But once your business grows and begins spending more money on ads, it’s probably time to consider using paid search services.
Advertising on your own website or a blog is one thing; hiring an advertising agency to do it for you is another entirely different matter. The best way to know if PPC advertising is right for your business is to ask yourself these five questions: How much do you spend on advertising each month? How many hours do you work out of the week? Do you have the staff available to take care of an ad campaign during peak times? Have you tested out different ad types and budgets? If the answers are “yes” to all of the above, then PPC services might be right for you.
You Have a Big Idea But No Marketing Budget
The first stage in any successful PPC campaign is to have a strong idea. This idea can be as simple as “our products are the best” or as complicated as “our services are the best at increasing sales.” If you have a great idea but no money to spend on marketing campaigns, the first step is to have a conversation with your current PPC provider. Most online marketing companies have budget guidelines they adhere to when hiring out. While some companies may overspend, most will stick to the budget to ensure quality service and results. This is the best way to find a PPC company that will actually deliver what they promise — and will back their claims with proof.
You’ve Been Struggling to Find New Buyers
New business is always good, but if you have been struggling to find new clients, hiring a PPC service could be the solution. After all, you don’t want to spend money on advertising campaigns that aren’t working, only to find out that the product or service you are promoting is no longer relevant or fashionable. The best way to search for new clients is to head to Google and type in your keywords in the search bar. Start with a simple “how to” query and work your way into more advanced topics. For example, if you deal with Internet marketing, start with queries like “how to get more sales” or “how to increase clickthrough rates.” You’ll soon start to notice a theme with these queries, and you’ll notice that Google has a lot of results for each query. These are your new clients — people who are interested in what you do and would like to learn more.
Your PPC Campaigns Are Spending too Much Time Receiving Impressions
If you’ve been using the same PPC campaign for months and are seeing the same results, it’s likely that your impressions are staying in the same buckets. To maximize the benefits of each campaign dollar spent, it’s smart to run a multi-campaign PPC campaign. This will give you more bang for your buck, as each campaign will be getting more impressions and clicks. Unfortunately, running multiple campaigns will also take up more campaign management time, especially if you have a larger team than what your PPC provider allows. It’s best to keep these types of queries separate, as they require more attention — and may not be best suited to the other campaign types.
SEO and Marketing Are Only Part of the Picture
SEO and marketing are important, but they are only one piece of the PPC puzzle. With that said, they still play a vital role in growing your business. As soon as a potential customer sees your name or logo, your conversion will occur. This is where your PPC campaign comes into play. Whether your campaign is centered around running a landing page or boosting your social media following, a PPC campaign is the backbone that holds everything else together. If you don’t have the funds or time to invest in a well-rounded PPC campaign — and especially if you’re on a tight budget — it’s critical that you understand how PPC services work. You need to understand your unique circumstances, as well as the PPC campaign requirements of your particular business.
What Does an Outsourced PPC Company Do?
An outsourced PPC company is a great way to get the benefits of a PPC campaign without the hassles or expenses of managing it all on your own. These types of companies can handle all the campaign management and optimization for you, removing the hassles and expenses of running a PPC campaign. They can also handle all the accounting, compliance, and regulatory issues that come with running an online marketing business. Once you’ve hired a PPC company, you’ll need to define your specific needs and goals. Since you’ll be outsourcing the campaign management, the breakdown of tasks will likely be similar to what you’ve already been doing on your own.
The Bottom Line
An outsourcing PPC campaign is a great way to free up some of your team’s time so that they can focus on growing your business instead of managing an ad campaign or hosting a social media campaign. It’s important to note that while outsourcing can be a good thing in certain situations, it is never a good idea to outsource your PPC campaign management.